Chelsea set up a temporary hotel room on the balcony of Matthew Harding Stand. Chelsea fans criticized Todd Boehly, the owner of the hotel who advertised the Hilton Hotel.
Ahead of the match against the Manchester United Women on Monday (Korea time), Chelsea Women posted a video on its official social media, saying, "Get out of your best bed and shine!" The video shows a space inside Stamford Bridge that looks like a hotel
Chelsea announced last summer that a global hotel company would become the club's global partner. The video was filmed for publicity purposes, and in fact, there was a space decorated like a hotel in the Matthew Harding stand. 스포츠토토
Chelsea has already been criticized for unreasonable publicity recently. A similar thing happened during the match between Chelsea and Fulham on the 13th (Korea time).
Unidentified men in green clothes suddenly brushed their teeth in a row during the game. Not only that, but he also reportedly read. Fans in the stadium could not grasp the situation. Obviously, it affected the viewing of the game.
It turned out that the purpose was "promotion." A film was produced by a company owned by Chelsea owner Todd Boehly, and it was to promote it.
Sports Bible reported that Dua Lipa, Samuel Jackson, and John Cena acted to promote the movie. Chelsea Mauricio Pochettino's clothes were also covered with the movie's logo.
Chelsea fans were angered by the continued promotion. According to the Daily Mail, fans did not positively evaluate the advertisements planned by the club.
One fan complained, saying, "Matthew Harding funded the stand. It's a special place for true Old fans. It's a shame to change seats for commercials."
When some fans countered that there were no original seats in the area, another fan said, "If you say 'there were no seats there', you are completely missing the point. There is a bed in the central area of the ground where loyal season ticket holders have sat for years. If you are not ashamed, I will give up."