Gaming Society, the new platform reimagining sports betting and gaming, announced today a new partnership with the American Gaming Association (AGA) Have a Game Plan. Bet Responsibly public service campaign, which brings together organizations across the gaming and sports industries to advance responsible sports wagering. In celebration of the partnership, Gaming Society also released a PSA featuring co-founder and NBA Hall-of-Famer Kevin Garnett which underscores the importance of responsible betting.
Gaming Society’s mission is to make the sports betting industry more accessible and inclusive by prioritizing betting education for underserved audiences, leading with storytelling to drive gaming behavior, and creating products that highlight the fun and social benefits of betting. As part of the new partnership, Gaming Society will promote AGA’s Have A Game Plan initiative through regular content and features published in its newsletters, social channels and newly revamped gaming platform. Gaming Society will also provide tools and resources throughout its website to promote the campaign.
“At Gaming Society, our mission is to make sports betting more accessible, responsible, and easier to understand. As sports betting continues to grow, the need to promote responsible betting is more important than ever,” says Garnett. “We are excited to join the AGA’s Have a Game Plan initiative and provide education for every type of bettor, whether they are first-timers or experienced.”
Gaming Society’s content and gaming products will highlight the importance of responsible betting and illustrate how to play responsibly. More specifically, Gaming Society recently launched Bet Club, a free-to-play NFL game that allows fans to learn how to bet in a safe, risk-free environment while competing for prizes. Gaming Society also creates immersive educational content and experiences through its Betting Academy vertical on its website.
“Gaming Society understands that player education is core to the future growth of legal sports betting,” said AGA Vice President, Strategic Communications & Responsibility Cait DeBaun. “We’re excited to welcome them as a Have A Game Plan partner and authentically spread responsible gaming messages to new and experienced players alike.”
Gaming Society joins a growing list of more than 30 official partners to join the Have a Game Plan. Bet Responsibly public service campaign. The initiative is grounded in four key responsible gaming principles: setting a budget and sticking to it, keeping betting social, knowing the odds, and playing with legal, regulated operators. The AGA launched the campaign in 2019 and includes a wide variety of leagues and teams, sportsbooks, and media entities.
The partnership comes on the heels of Gaming Society’s Bet On Women Predictor Game, which recently launched in partnership with the WNBA and aims to onboard and educate WNBA fans on making betting-like predictions.
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