iSoftBet, the leading online games supplier and content aggregator, has designed a unique exclusive slot for major lotto betting operator Lottoland.

The title, Lottoland Megaways, will be available to the operator’s 15 million customers from 14 March, as part of the brand’s strategy to bring bespoke gaming experiences to its players.

Being selected to create the inventive branded slot is testament to iSoftBet’s prowess at developing market leading Megaways titles, as is evidenced throughout its offering.

The extension of a successful relationship between the two companies, the exclusive game marks another milestone for iSoftBet, which has recently partnered with leading operator PokerStars, as well as significantly expanded its footprint in Latin America in recent months.

Mark Claxton, Head of Games at iSoftBet, said: “Creating exclusive slots for a brand is a real statement of faith in our abilities to develop iconic content, and we are very proud to have developed a Megaways slot that represents Lottoland.

“Collaborating with Lottoland was an exciting project and we’re thrilled to be able to launch what we think is a hugely exciting game that clearly outlines their brand in a slot format.”

Nigel Birrell, CEO at Lottoland, said: “Designing and delivering a flagship game for our brand is something that has required a lot of trust and we’re delighted that iSoftBet has gone above and beyond for our very own Lottoland Megaways.

“The team’s attention to detail and enthusiasm has shined throughout the project and we can’t wait to see how our loyal customers react to our very own title.”

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