Call for the importance to promote film culture & access to film culture notably for young Europeans

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  1. Launched 03/07/2020
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While we recognise the unprecedented effort to put together the biggest EU budget of all times, we note that the new Multiannual Financial Framework (MFF), presented by the European Commission on 27 May, reduces funding for the Creative Europe Programme. Since our diverse culture is the driving force holding the Union together, a European recovery strategy for its economy and society based on solidarity and fairness cannot treat culture as an auxiliary tool but needs to make it pivotal in all its actions. Furthermore, there is a strong consensus about the relationship between cultural participation and democracy. Increased participation in culture has an indirect impact on effective, democratic societies in a number of ways.

Especially European film has the ability to portray cultural diversity, make it tangible for Europe's (future) inhabitants and thereby foster European identity. At the 3rd KIDS Regio Forum in June 2019, 80 professionals from 24 countries expressed their demands for a vital European film culture dedicated at the young audience in the Weimar Declaration. They agreed that forward-looking cultural change is needed to lead to a situation where watching children’s films from various cultures becomes normality for young people. Children are the audience of today and tomorrow. They deserve multi-faceted, high-quality scripted screen content that takes them, their needs, views and dreams seriously. Children’s film functions as a cultural asset with high social relevance, helping to acquaint the young audience with both diverse cultures and the European Film. The European support for film development, production and distribution but also for actions to acquaint the audience with domestic film are crucially important for the cultural sector.

In 2018, the Commission recognised that Creative Europe is underfinanced, despite its great potential: “The success rate declined from one programming period to another, reflecting that the schemes are insufficiently funded compared to the potential interest they generate; a large number of good applications are rejected.” (1) Taking into account the initiatives that Creative Europe is supposed to cover, its budget is not capable of providing the support required for this already oversubscribed and underfunded programme. We therefore join many other institutions and the European Parliament in their demand to double Creative Europe’s budget, which is more urgent than ever.

However, the Commission decreases the overall figure from 1,64 billion euros in its previous proposal from May 2018 to 1,52 billion euros in its new Communication. As the new ambitious financial envelope to finance Europe’s recovery accounts for 1,85 trillion euros, Creative Europe represents only 0,08% of the whole package. This is a rather unambitious and short-sighted move for a strategy that explicitly targets the next generation and the strengthening of more resilient and sustainable societies. Furthermore, it ignores the catastrophic impact that the COVID-19 pandemic and the subsequent lockdowns have had on cultural sectors in general and more specifically on the audio-visual sector.

We were encouraged to see that the new instrument presented by the Commission had been labelled “Next Generation EU”, a forward-looking way to focus on the future of young Europeans. Despite this, Next Generation EU does not channel any additional money specifically to Creative Europe, disregarding its crucial role. This is especially alarming since the cultural and creative sectors employ 8,4 million workers in the EU. (2)

To rebuild a sustainable post-pandemic Europe, supporting and investing in film culture is not an option but a necessity.

We therefore call for:

  1. The doubling of the budget of Creative Europe to 2,6 billion euros, as the core programme for reinforcing European cultural cooperation. (#Double4Culture). UPDATE 21.07.2020: The European Coucil agreed on the MFF 2021-2027. The financial envelope for the Creative Europe programme under the MFF will be EUR 1 642 million. (3)

  2. The dedication of specific actions and a confirmed percentage of the overall budget within the new Creative Europe programme to the young audience – the future of Europe.

More specific demands can be found in the Weimar Declaration. ( and the KIDS Regio Discourse on the Future of European Children’s Film (





In cooperation with Culture Action Europe, parts of this petition were taken from their petition which focusses more generally on the cultural sector. Please also consider signing it.

Thank you for your support, KIDS Regio from Erfurt
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Why people sign

  • Velika Gorica

    7 days ago

    I work in a film and media literacy NGO

  • on 12 Sep 2020

    Kids are the future - we have to concern more about them!

  • on 08 Sep 2020

    I deal with film education in my country.

  • on 28 Jul 2020

    Film is a very powerful tool to address audiences, including and especially young audiences. It's a way to promote diversity and multiplicity of European culture and to speak about issues important for the contemporary society and children and youth in the language children and youth understand.

  • Raluca Bugnar Cluj Napoca

    on 21 Jul 2020

    The impact of cinema as an educational tool is clear to me, as film programmer for EducaTIFF, the section of Transylvania International Film Festival dedicated to young audiences. Also, the struggle is real each year to find films that are suitable and enjoyable for kids, since this is a narrow niche of production that clearly needs more attention and support.

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